This Story Starts in 2006 — Not 2024
Most people find PHIERS and assume it's a new idea. It isn't. What you're looking at is the deployment of a framework that has been tested, validated, sabotaged, rebuilt, and proven correct — over twenty years — by one person who refused to stop.
"This wasn't designed in a boardroom. It was built from twenty years of being right about broken systems — and watching others get credit for pieces of what I designed — while never being paid a dollar for the work."
— Will Price, Chief Solutions Architect
2006: The VA's First Mass-Distribution Instructional Video
The VA was distributing a printed workbook to veterans and families of wounded soldiers transitioning to civilian life. Expensive to print. Expensive to ship. Hard to use when you're grieving, overwhelmed, and trying to navigate systems nobody explained to you.
Will Price looked at that workbook and said: make it a video. In 2006 — before YouTube was a year old, before smartphones existed, before anyone used the word "telehealth" in a sentence — he produced the VA's first mass-distribution instructional video for veterans and their families. With a Spanish-language option built in, because the families who needed it most weren't all English speakers.
That wasn't a media project. It was a systems insight: information delivery was broken for the people who needed it most, and the fix was cheaper, faster, and more accessible than what the VA was doing. That same insight is the entire foundation of PHIERS.
Twenty Years of Getting It Right
2006 — VA Instructional Video
Produced the VA's first mass-distribution instructional video for veterans and families of wounded soldiers. Bilingual. Cheaper than books. More accessible than anything the VA had done before.
2007–2009 — SureSafe Pharma & The Cooperative Model
Will Price and Al Wilson built SureSafe Pharma: pharmaceutical distribution without markups, priced at manufacturing cost plus a transparent margin. The same model Mark Cuban launched as Cost Plus Drugs in 2022 — 13 years later — serving 7 million customers with 80–90% savings. Will built it first.
2009–2013 — The Maryland Veterans Pilot
In partnership with Patriot Medical Transport Systems and Daedalus Systems, PHIERS ran an operational care coordination pilot — Maryland's longest-running program serving veterans with mental health, substance abuse, and mobility challenges. The same cooperative delivery model ZORTT Elite Medical independently validated years later.
2013–2014 — Congressional & Institutional Endorsements
Before PHIERS publicly launched, signed letters of support arrived from U.S. Congressman Chris Van Hollen (House Budget Committee, now U.S. Senator), Maryland State Senator Ulysses Currie, Delegates Dereck E. Davis and Jolene Ivey, Dr. Michael Cetta MD FACEP (Managing Partner, MEP Health, serving 7 Maryland hospitals), the Prince George's Chamber of Commerce, and Rabbi Mendy Cohen of Chabad of Sacramento. This is a partial listing.
📄 View the Letters of Support →The Sabotage Years
The pharmaceutical model threatened established financial interests. Legal pressure. Supply chain disruption. Blacklisting. Coordinated efforts to starve the work of resources. Real people who believed in PHIERS — partners who had staked their organizations on this work — suffered when the sabotage hit. That loss has never left us. It's part of why this has to succeed.
Will Price has not been paid a single dollar for this work. Through periods without stable housing, he kept building. That's not failure — that's the hardest kind of integrity.
VA EHRM — Lead Integration Engineer
Will Price was selected as Lead Integration Engineer on the VA's Electronic Health Record Modernization project — a $16+ billion federal initiative. He quit after six weeks because the system was optimizing for billable encounters, not veteran outcomes. He walked away from a six-figure federal contract on principle and came back to PHIERS.
2022–2026 — Independent Validation & Deployment
Mark Cuban's Cost Plus Drugs validated the SureSafe pharma model. ZORTT Elite Medical validated the cooperative delivery model. Harvard's Erica Chenoweth validated the 3.5% threshold. Pathos Communications confirmed Forbes, IBT, and USA Today interest. Twenty years. Every component proven. The moment history finally demanded it.
Why This Works When Other Solutions Fail
1. Self-Funding Mechanism
Every conversion generates $7,400+ in freed government savings. That money pays for the next 12 conversions. The system funds itself. Congress can't defund something that generates money through efficiency.
2. Mathematical Inevitability
3.5% of Americans organized = guaranteed systemic change (Harvard, Erica Chenoweth). We're targeting 100M+ = 9x the threshold. This isn't hope — it's mechanics.
3. Cooperative Structure
Members control their own healthcare. No corporate middlemen. No profit extraction. 100M+ organized = largest pharmaceutical buyer in the nation.
4. Solves 5 Crises Simultaneously
Healthcare + Jobs + Economy + Politics + Peace. Each dimension strengthens the others. This is 20 years of systems thinking applied to national transformation.
Four Independent Validations
Pathos Communications (Fortune 500 PR Firm)
Top-tier PR firm verified PHIERS and confirmed interest from major outlets: International Business Times, Forbes, and USA Today.
Pathos stands behind Will Price personally and professionally. Publication pending funding goal. When a Fortune 500 PR firm publicly stakes their reputation on your movement, you know it's credible.
Watch: Why Pathos Chose PHIERS (7:11)
"This is not a pitch video. It's a statement of confidence." — Pathos Communications
Mark Cuban's Cost Plus Drugs
7 million customers. 80-90% prescription savings. 200+ retail pharmacies operational. Proves cooperative pharmaceutical buying works at scale.
ZORTT Elite Medical
Cooperative healthcare delivery model. Operational 2+ years. Proves member-controlled healthcare works.
Erica Chenoweth (Harvard Kennedy School)
Studied 323 political campaigns from 1900-2006. Finding: NO campaign where 3.5% of the population participated in sustained, organized action ever failed.
Translation: Systemic change isn't just possible—it's guaranteed once we reach and sustain 3.5% organized participation.
What Makes PHIERS Different
Most healthcare plans require Congress to spend more money.
PHIERS saves Congress $2.73 TRILLION annually by replacing expensive insurance with efficient telehealth.
We're not asking them to do something hard. We're showing them the math that makes it easy.
Congress will choose the path of least resistance. We're making PHIERS that path.
The Timeline
Click to enlarge • From Petition to Universal Coverage: The 90-Day Sprint
The Timeline to Universal Coverage:
- NOW: Build petition pressure (targeting 3.5% = 11.6M signatures)
- March 28, 2026: THE BIG DAY — We control the narrative and give teeth to the demands of the people
- Spring 2026: 3.5% threshold reached → Cascade begins
- July 4, 2026: 100M+ members = Independence Day from corporate control
- 8-13 months: Universal coverage for 234M of the 99%
Join the Movement
This is how 234 million Americans get coverage. This is how we force Congress to act. This is how we reclaim our government.
Pathos Communications — bringing PHIERS to Forbes, USA Today, and IBT